Tag Archives: American media

Not So OTA – AEREO, A New Model

2 Jul

So if you’d like to cut the cord of your cable company and go Over The Air (OTA), there may soon be another option, beyond putting up rabbit ears.

Aereo is a new company who recently moved into Chicago after facing some legal battles against the national broadcast networks.

They have a very unique technology where they are able to transmit local broadcast signals over the internet. In Chicago (any local markets), they use individual antennas to pick up the OTA channels, and allow customers on the internet to select which antenna (local channel) they want to receive. The local programming is provided live, over the internet with the help of a specially designed antenna at the customer’s end. The only fee paid to watch the local channels is paid to Aereo.

“Aereo and Barry Diller, the billionaire investor who sits on Aereo’s board, say they’re taking the risks and going to all this trouble because they’re betting consumers are tired of paying $150 a month on cable bundles, especially when most people only watch a fraction of the channels.”

There may be some staying power for this technology, even in the event that the national networks stop broadcasting OTA signals. New networks could pick up the local transmitters and start their own broadcast networks, with the help of the Aereo technology.

It is not highly unlikely that you will be able to eliminate commercials from this new internet technology. For this reason, I do not see this technology ever losing in court. The broadcast networks actually have a case for their advertisers that they are reaching an even bigger audience, and an audience (unlike OTA viewers with computers) that cannot avoid the commercials.

Over The Air TV Reception is Growing

24 Jun

A recent survey finds that over 19% of TV viewing households in the US get their TV Over-The-Air (OTA) for free. Three years ago, it was only 14%.

 

 

When the US went to Digital/ HD broadcasting in 1998, broadcast over the air programming remained. Analog transmission went silent in 2009, when all new TVs were required to have a digital tuner. The broadcast signals went Digital, so what you can get OTA is HD content and more. Broadcast on the basic frequency as PBS, for example, are the standard programs and 2 additional programming channels.

Selection of programming has expanded to fill a minority demand.

The majority of Latino households that primarily speak Spanish now use an antenna to get their TV programming, with only 49 percent of those households subscribing to a pay TV service. Also notable: 28 percent of all households with a head of household under the age of 35 use an antenna instead of a pay TV subscription.

The economy is said to be in recovery, but the growing household use of OTA programming would suggest otherwise. Likewise the push by Verizon and AT&T to increase their fees due to reduced subscribers suggests otherwise.

Within this Blog is an article on stripping commercials out of OTA television programming.

If you’d like to see the channels that are available to you by Zip, or street address, go to this link : ANTENNA WEB

 

 

American Media

11 Jun

An article in The Atlantic discusses errors in American journalism based on various causes. The number one cause of errors in American journalism comes from “excessive deference to government officials“.

“Thus far, I’ve argued that excessive deference to government officials, sending lots of journalists to cover the same unimportant events, flaws in TV as a news medium, a society that undervalues watchdog journalism, incentives to cheerlead in the business press, the inadequacy of our most influential strain of media criticism, and the fact that no one coordinates coverage all play a part.” 

During this last week a milestone was reached on YouTube for another source of news, the RT Channel (RT.com). What was called Russia Today, had over 1 Billion YouTube views.

Fresh perspectives outside your home country can help shed light on issues within your own country. This is no doubt a reason for the success of RT.com. Another possible factor for RT.com’s success is from Max Keiser, a former stock broker/ comic. He reminds me of Gilbert Godfrey.